Rhys James Private Client Services.


Rhys James Private Client Services was established in 2010 to explore investment diamond sales opportunities in Australia and Asia, following renewed interest in alternative assets from private and institutional investors, private banks and family offices. We are affiliated with Antwerp based Pluczenik Diamond Company NV, one of the world's oldest and most highly regarded diamantaires and De Beers DTC sight holders.

The business is a Certified Member of the Responsible Jewellery Council (RJC). The RJC is a whole-of-supply chain standards initiative for the jewellery supply chain from mine to retail. Diamond Marque Services™, Rhys James Private Client Services and RHYSJAMES® are committed to operating its business according to the RJC Principles and Code of Practices. These are available at www.responsiblejewellery.com

Diamond Dynamics.


Following the recent global financial turmoil and continuing market turbulence in Asia and elsewhere, there has been renewed interest in assets that can act as a hedge against inflation. Over the past 10 years, diamonds have performed well relative to other asset classes, demonstrating less volatility and at the quality end of the spectrum, achieving record prices at Auction in 2015. Supporting this, the diamond sector has undergone massive structural and regulatory changes over the past 20 years, leading to greater market transparency, consolidation and confidence.

Importantly, these changes have taken place against a backdrop of growing consumer demand for diamonds and reduced production that is forecast to continue as mines become further depleted and mining activity becomes even more cost-prohibitive. In addition to this, Institutional demand is high for new best of breed opportunities once deemed unusual and are now being explored by the private wealth sector with a view to client portfolio diversification and spreading risk. 

For many years, the attractiveness of large, high value diamonds and their role as a portable store of concentrated wealth has certainly not been overlooked by private investors with a focus on capital growth and an appreciation of their beauty, rarity and tangibility. Unlike commodities like copper and gold which are exposed to speculators and the relative spikes in market value that often accompany them, the diamond market is not homogenous with every stone being different depending on a range of variables.

Consequently and while this has made the diamond market hard to assess, it presents significant opportunities for those that understand it. 

Service Partners.


Pluczenik Diamond Company NV

Pluczenik is one of the world’s leading Diamantaires, known in the industry as “The Name Behind Diamonds”.

The company has been a major De Beers Sightholder for almost 65 years, with both International and Botswana Sights, as well as in Namibia. Pluczenik's sales offices on every continent and in all the major diamond centres provide knowledgeable local support. Headquartered in Antwerp, the company is especially well-known for its strength in large, rare stones.

Guardian Vaults

Guardian Vaults opened in 2002, entering an industry that had been dominated by banking and government institutions. With a void in the market for a privately owned facility, Guardian Vaults was the first of its kind in Australia. 

Guardian Vaults is the largest private Safe Deposit Box facility in Australasia and indeed the Southern Hemisphere, with three vaults across multiple locations. Built to ensure the highest quality in security and safe keeping available to clients, Guardian Vaults has an unblemished reputation and remains Australasia’s leading provider of custodial services.

Brinks Global Services

For the banks, financial institutions, governments, mines and the diamond and jewelry industries, the Brink´s name is synonymous with trust, integrity, security and top-notch service. Brinks hire and train the best people and have invested in specially-developed software and telecommunication links, so that they can provide you with the highest levels of security service and accountability